Sure, we all think that our brand is the best and that everyone loves it because we love it and put in a lot of blood, sweat, tears, and heart to make it a reality. If that were the case then that would be perfect but, unfortunately, that is not the case. People will not always love our brand’s products and services as much as we do, and they are entitled to have their opinions. What we need to do is listen to customers and listen to everything they have to say about our brand, amongst other things. How can this be accomplished you ask? This can be accomplished through Social Listening of course.
Social Listening is defined as “the process of monitoring social media channels for mentions of your brand, competitors, product, and more.” Social listening allows brands to find out what customers are saying about them including customer likes, dislikes, suggestions for improvements, use and application, etc. Social listening also allows brands to find out what customers are saying about the competition, their thought and beliefs about the entire industry, and even particular keywords that are relative to the brand.
Social listening can be done for free by searching for keywords on search engines and social media platforms, or it can be done through purchased services that do the listening for you and provide the data and insights that you need to make effective marketing decisions.
Utilizing social listening is one the best and most important and most successful ways to improve your brand, your emotional connection with customers, interaction with customers, and overall ROI.
Check out last week’s post