Why it is important to integrate digital and traditional channels through the customer life cycle.

Customer Lifecycle refers to the journey that customers take while interacting with your business/brand. This starts from the time that they first find out about your brand, to the time…

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Tell them stories… they’ll love it!

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As children, we loved bedtime stories, hearing stories from our parents and grandparents, stories from friends…. All kinds of stories. As adults, this has not changed. We still love stores,…

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