Customer Lifecycle refers to the journey that customers take while interacting with your business/brand. This starts from the time that they first find out about your brand, to the time…

As mentioned in last week’s post, several factors influence consumers’ intentions to perform certain behaviors. Now that you know more about these factors, how can you determine which one is…

Every marketing strategy that you undertake as a marketer and/or business owner requires some kind of investment. It could be that you invested a lot of time and effort, but…

Choosing a social media platform for displaying your business/brand does not mean you have to pick one and forfeit all others. Choosing a platform should instead include you deciding which…

Here is what determines how consumers behave. Knowing that intentions to perform a task can vary and the way consumers behave, as a result of those intentions, it is important…

You may have heard about Content Marketing and know exactly what it refers to, or maybe you’ve never heard of it and have no clue what it could be.Content Marketing…

I will always remember a TV commercial I saw many years ago that said “scent is the strongest sense tied to memory”. It was an Old Spice ad from over…

Sure, we all think that our brand is the best and that everyone loves it because we love it and put in a lot of blood, sweat, tears, and heart…

There are many attributes of products and services that lead customers to choose your brand over competitors and vice versa. Customers evaluate products and services based on these attributes and…