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The planned behavioral factor you should focus on.

  • Post author:Jewel
  • Post published:October 9, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

As mentioned in last week’s post, several factors influence consumers’ intentions to perform certain behaviors. Now that you know more about these factors, how can you determine which one is…

Continue Reading The planned behavioral factor you should focus on.

Can you truly measure the ROAS on your social media marketing strategies?

  • Post author:Jewel
  • Post published:October 9, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

Every marketing strategy that you undertake as a marketer and/or business owner requires some kind of investment. It could be that you invested a lot of time and effort, but…

Continue Reading Can you truly measure the ROAS on your social media marketing strategies?

The social media platform that is right for you.

  • Post author:Jewel
  • Post published:October 5, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

Choosing a social media platform for displaying your business/brand does not mean you have to pick one and forfeit all others. Choosing a platform should instead include you deciding which…

Continue Reading The social media platform that is right for you.

Here is what determines how consumers behave.

  • Post author:Jewel
  • Post published:October 3, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

Here is what determines how consumers behave. Knowing that intentions to perform a task can vary and the way consumers behave, as a result of those intentions, it is important…

Continue Reading Here is what determines how consumers behave.

Your content can crown you the king/queen.

  • Post author:Jewel
  • Post published:September 27, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

You may have heard about Content Marketing and know exactly what it refers to, or maybe you’ve never heard of it and have no clue what it could be.Content Marketing…

Continue Reading Your content can crown you the king/queen.

Emotions – Do they play a role in customer decisions?

  • Post author:Jewel
  • Post published:September 27, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

I will always remember a TV commercial I saw many years ago that said “scent is the strongest sense tied to memory”. It was an Old Spice ad from over…

Continue Reading Emotions – Do they play a role in customer decisions?

Do customers truly love your brand?

  • Post author:Jewel
  • Post published:September 20, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

Sure, we all think that our brand is the best and that everyone loves it because we love it and put in a lot of blood, sweat, tears, and heart…

Continue Reading Do customers truly love your brand?

Attitudes impact the way your customers make decisions.

  • Post author:Jewel
  • Post published:September 20, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

There are many attributes of products and services that lead customers to choose your brand over competitors and vice versa. Customers evaluate products and services based on these attributes and…

Continue Reading Attitudes impact the way your customers make decisions.

How to keep customers’ attention after you’ve gained it.

  • Post author:Jewel
  • Post published:September 13, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

You put all the hard work into identifying the optimal target segment for your brand and then developing marketing strategies that will capture the attention of your market segments. Now…

Continue Reading How to keep customers’ attention after you’ve gained it.

If only you could know how consumers think. Wait…you do!

  • Post author:Jewel
  • Post published:September 6, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

Have you ever thought to yourself: “My company’s marketing would be way more successful if only I knew how consumers think!”? Well… you already know that. How do you know?...…

Continue Reading If only you could know how consumers think. Wait…you do!
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