When developing a content management strategy for your company’s/brand’s website and social media, there are some issues to consider that will help you to create better content that is more…

Every business/brand pays a cost to acquire new customers. This Customer Acquisition Cost (CAC) includes all costs that you spend on efforts to acquire the customer, such as a sales…

As much as you would like to think that you can do it all… the reality is that sometimes you cannot. One of the greatest idioms I have ever heard…

Omnichannel Marketing is NOT:Integrated Marketing Communications – where marketing strategies combine the use of different forms of communication such as ads, promotions, public relations, sales, social media, and direct marketing/selling.Multi-Channel…

Generally speaking, Strategic Planning comes into play in every area of your business. This form of planning includes steps that your business will be taking in an effort to achieve…

As marketers and business owners/brands, the experiences that your customers have will play a key role in your Customer Churn Rate (CCR) and your Customer Retention Rate (CRR).Customer Experience (CX)…

The digital marketing environment and analyzing demand for marketing services.When you think about digital marketing, you probably think more about the strategies to be successful such as how to increase…

Owning a business or having a brand (e.g. your brand say as a marketer, blogger, subject matter expert, etc.) means that at times you will be marketing to consumers, but…

Marketing Channels are the pathways by which you convey the message about your brand/business to your target audience. Marketing channels have been around since the 1800s (e.g. beginning with newspapers),…

Customer Lifecycle refers to the journey that customers take while interacting with your business/brand. This starts from the time that they first find out about your brand, to the time…