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Inside the Mind of a Sales and Marketing Expert

  • Post author:Jewel
  • Post published:December 3, 2020
  • Post category:Expert Interviews
  • Post comments:0 Comments

In the world of marketing, branding, and business development, it is always a great benefit when you have the opportunity to learn from experts who have been in these fields…

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Issues to consider when developing a content strategy.

  • Post author:Jewel
  • Post published:November 18, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

When developing a content management strategy for your company’s/brand’s website and social media, there are some issues to consider that will help you to create better content that is more…

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Are you paying too much to acquire new customers and is it worth it?

  • Post author:Jewel
  • Post published:November 16, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

Every business/brand pays a cost to acquire new customers. This Customer Acquisition Cost (CAC) includes all costs that you spend on efforts to acquire the customer, such as a sales…

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5 Reasons why different types of automated contact strategies are important.

  • Post author:Jewel
  • Post published:November 10, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

As much as you would like to think that you can do it all… the reality is that sometimes you cannot. One of the greatest idioms I have ever heard…

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What Omnichannel Marketing is not vs what it is.

  • Post author:Jewel
  • Post published:November 9, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

Omnichannel Marketing is NOT:Integrated Marketing Communications – where marketing strategies combine the use of different forms of communication such as ads, promotions, public relations, sales, social media, and direct marketing/selling.Multi-Channel…

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Why it is important to monitor your Strategic Planning Process.

  • Post author:Jewel
  • Post published:November 5, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

Generally speaking, Strategic Planning comes into play in every area of your business. This form of planning includes steps that your business will be taking in an effort to achieve…

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Why customer experience and retention are desirable – Not churn and burn.

  • Post author:Jewel
  • Post published:November 1, 2020
  • Post category:Blog Posts / Content
  • Post comments:2 Comments

As marketers and business owners/brands, the experiences that your customers have will play a key role in your Customer Churn Rate (CCR) and your Customer Retention Rate (CRR).Customer Experience (CX)…

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The Digital Marketing Environment And Demand For Marketing Services.

  • Post author:Jewel
  • Post published:October 28, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

The digital marketing environment and analyzing demand for marketing services.When you think about digital marketing, you probably think more about the strategies to be successful such as how to increase…

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Marketing B2C and B2B. What makes them different?

  • Post author:Jewel
  • Post published:October 25, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

Owning a business or having a brand (e.g. your brand say as a marketer, blogger, subject matter expert, etc.) means that at times you will be marketing to consumers, but…

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Is Omnichannel Marketing right for your business?

  • Post author:Jewel
  • Post published:October 22, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

Marketing Channels are the pathways by which you convey the message about your brand/business to your target audience. Marketing channels have been around since the 1800s (e.g. beginning with newspapers),…

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Recent Posts

  • Inside the Mind of a Sales and Marketing Expert
  • Issues to consider when developing a content strategy.
  • Are you paying too much to acquire new customers and is it worth it?
  • 5 Reasons why different types of automated contact strategies are important.
  • What Omnichannel Marketing is not vs what it is.

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