A part of building brand awareness and growing your business and brand is getting the right information, at the right time, to the right consumers, using the right channels. To accomplish this, you would need effective marketing strategies and tools. That is why it is always a good idea to have a marketing agency or marketing expert to handle your marketing needs…. unless you decide to become a marketer by taking a marketing course/get a marketing degree yourself (…which is what I did 😊)
How can marketers get all those “rights” right?
Marketers collect a vast amount of data on target audiences for companies, and that data needs to be stored, analyzed, segmented, integrated/complied, and then utilized by the appropriate departments in your organization to achieve marketing funnel goals. Successfully integrating the data would facilitate all those “rights” and doing this would require a good Data Management Platform (DMP).
What does a DMP do?
A DMP helps the marketer to gather and manage identifiable information about the audience, track delivery of marketing messages, touchpoints, and interactions, merge personally identifiable information with anonymous data sources, develop segments, provide privacy and security, etc. Since DMPs facilitate the integration of all identifiable information and information on customer behaviors, they allow the marketer to improve the overall customer experience by delivering highly personalized messages that drive conversions and maintain customers.
DMPs also allow the marketer to measure and analyze data to ensure that things are performing well, and goals are being achieved.
This is also very important.
One important thing that will be necessary when utilizing a DMP is that the decision-makers in the company need to be more focused on the customer journey and the customers themselves, and not solely on meeting the company’s goals. Doing the latter would not provide the best possible outcomes for the company, whereas doing the former has proven to be the better route to take.
Check out last week’s blog post: