The digital marketing environment and analyzing demand for marketing services.When you think about digital marketing, you probably think more about the strategies to be successful such as how to increase…

Owning a business or having a brand (e.g. your brand say as a marketer, blogger, subject matter expert, etc.) means that at times you will be marketing to consumers, but…

Marketing Channels are the pathways by which you convey the message about your brand/business to your target audience. Marketing channels have been around since the 1800s (e.g. beginning with newspapers),…

Customer Lifecycle refers to the journey that customers take while interacting with your business/brand. This starts from the time that they first find out about your brand, to the time…

As mentioned in last week’s post, several factors influence consumers’ intentions to perform certain behaviors. Now that you know more about these factors, how can you determine which one is…

Every marketing strategy that you undertake as a marketer and/or business owner requires some kind of investment. It could be that you invested a lot of time and effort, but…

Choosing a social media platform for displaying your business/brand does not mean you have to pick one and forfeit all others. Choosing a platform should instead include you deciding which…

Here is what determines how consumers behave. Knowing that intentions to perform a task can vary and the way consumers behave, as a result of those intentions, it is important…