You may have heard about Content Marketing and know exactly what it refers to, or maybe you’ve never heard of it and have no clue what it could be.Content Marketing…
I will always remember a TV commercial I saw many years ago that said “scent is the strongest sense tied to memory”. It was an Old Spice ad from over…
Sure, we all think that our brand is the best and that everyone loves it because we love it and put in a lot of blood, sweat, tears, and heart…
There are many attributes of products and services that lead customers to choose your brand over competitors and vice versa. Customers evaluate products and services based on these attributes and…
As children, we loved bedtime stories, hearing stories from our parents and grandparents, stories from friends…. All kinds of stories. As adults, this has not changed. We still love stores,…
You put all the hard work into identifying the optimal target segment for your brand and then developing marketing strategies that will capture the attention of your market segments. Now…
Have you ever thought to yourself: “My company’s marketing would be way more successful if only I knew how consumers think!”? Well… you already know that. How do you know?...…
As I have mentioned before in previous pots, making business decisions (related to business development and marketing) based solely on intuition and guesswork is not ideal. Doing so can get…