Although there may be various reasons why anyone would start a business, we can all agree that as business owners, we want there to be some kind of a profit…
When starting a new business and developing a brand, building brand awareness, and solidifying brand equity is especially important. Greater brand awareness and brand equity, in addition to good quality…
Building and increasing the awareness of your brand takes a great deal of proper planning and utilizing the right tools. Starting with the basics, you want to ensure that what…
When you start to grow your brand, an important factor to be aware of is your brand resonance. Brand Resonance is the loyalty and relationships that you build with your…
As I have mentioned before in previous posts, it is super important to conduct proper research and then use insights from the data that was gathered to make informed decisions…
When developing your new business and/or personal brand, it is very important to take the time to find out what you have to offer to your target market, what needs…