Your personal brand is the way that you share and represent yourself, so your digital and physical presence must be saying what you what others to hear. This means that:Whenever…
Marketing to customers digitally means that you have the opportunity to use a multitude of data (that can be collected through research) in order to ensure that you are presenting…
When presenting data, information, and insights from marketing research, or even when sharing business ideas, we can all tend to get a bit loquacious. That was my nickname in college…
I have stressed the importance and benefits of conducting marketing research in previous posts, but what good is having all the data in the world if you don’t know how…
You may already know about Influencers and what they do. But if not, here is a brief overview.Influencers are consumers of a product/service who support that brand by providing reviews,…
As I’ve talked about in previous posts, it is important to perform marketing research and gather research data before venturing into a new business, entering a new market, testing a…
(Unspun)Growing up, one of my favorite shows was The Jestons. If you’ve never watched an episode or ever heard about it then you missed something great, in my opinion. The…
If you were ever taught that businesses have no place being on social media, then you were misled. Social media platforms started out as a way for people to re-connect…
When developing your business and building your brand, marketing research will be extremely important in helping you to make some very important decisions. If you are a marketer, research data…
I remember back in the 90s when websites started to become popular. At that time, I would watch TV ads and wait to see if they would show their website…