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Monthly Archives: February 2020

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To website or not to website…. That! is the question.

  • Post author:Jewel
  • Post published:February 29, 2020
  • Post category:Blog Posts / Content
  • Post comments:1 Comment

As a new business owner, increasing brand awareness is very important. With there being numerous channels on which you can share your message and reach your target audience, it is very important…

Continue Reading To website or not to website…. That! is the question.

Are your ads like the junk drawer in the kitchen?

  • Post author:Jewel
  • Post published:February 29, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

As a business owner, designing your ads/communication pieces (i.e., the creative side that your customers see, such as the pictures, videos, etc.) requires the use of components that will make…

Continue Reading Are your ads like the junk drawer in the kitchen?

As a marketer, are you Picasso or Einstein? Or are you both?

  • Post author:Jewel
  • Post published:February 26, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

If you didn’t know before then I’m telling you this now…. as a marketer, you are both a Picasso and an Einstein because marketing is an art and also a…

Continue Reading As a marketer, are you Picasso or Einstein? Or are you both?

The numbers game of marketing and why they are important to your business.

  • Post author:Jewel
  • Post published:February 26, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

Metrics are the numbers game of marketing. They can provide you with information on how your business is performing in the market, how much you are spending, how and where…

Continue Reading The numbers game of marketing and why they are important to your business.

What does Little Red Riding Hood, The 3 Little Pigs, and The Boy Who Cried all have in common?

  • Post author:Jewel
  • Post published:February 21, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

Answer…. The Big Bad Wolf! If “The Big Bad Wolf” was a brand, then all these fairytales would have helped to build good brand awareness and a connection with customers,…

Continue Reading What does Little Red Riding Hood, The 3 Little Pigs, and The Boy Who Cried all have in common?

If the thought of “selling” scares you, then you better thank heavens for technology!

  • Post author:Jewel
  • Post published:February 20, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

In days past, more people found sales to be very intimidating. Personally, I was terrified of selling and thought that I wouldn’t even be able to sell food to a…

Continue Reading If the thought of “selling” scares you, then you better thank heavens for technology!

How to start a new food and beverage business in Florida and grow your brand.

  • Post author:Jewel
  • Post published:February 17, 2020
  • Post category:Articles / Content
  • Post comments:3 Comments

Starting a new business can be very daunting, as there are so many things to learn and so many things that need to be done to ensure that you start…

Continue Reading How to start a new food and beverage business in Florida and grow your brand.

Show your customers the value that they can get when they support your business.

  • Post author:Jewel
  • Post published:February 14, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

You currently run a small family-owned business, but the goal is not for it to be small forever. You have grand plans of this small business one day becoming a…

Continue Reading Show your customers the value that they can get when they support your business.

Why I ended up buying the timeshare… even after I swore I wouldn’t!!!

  • Post author:Jewel
  • Post published:February 13, 2020
  • Post category:Blog Posts / Content
  • Post comments:3 Comments

As customers, when we think about marketing we may not even realize that there are different methods/approaches to marketing. All we know is that there are the types of ads/marketing…

Continue Reading Why I ended up buying the timeshare… even after I swore I wouldn’t!!!

Seeing is believing… this also applies to data in marketing.

  • Post author:Jewel
  • Post published:February 13, 2020
  • Post category:Blog Posts / Content
  • Post comments:0 Comments

When running a business, it is very important to be able to utilize the multitude of data (that you gather through the analytics tools that you set-up) to benefit your…

Continue Reading Seeing is believing… this also applies to data in marketing.
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