As you may already know, a crucial part of marketing is knowing and understanding who your target customers are, finding the best message that will connect with them, and knowing…
Whenever I consult for a new client, I let them in on a little secret. The secret is that: Communication is the key to success. But more importantly, communicating the…
Who doesn’t love a good game show? At some point, I am sure you sat at home on a lazy day and watched the Game Show Network, Jeopardy, Wheel of…
Starting a small, family-owned business is very challenging with all the responsibilities that come along with it, but to add to that, you now also have to figure out how…
Marketing is Superman!Have you ever wondered what category marketing fits into? As in, is it an art form that only creative people can do well in? Or is it all…